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Archived Industry Studies
2004
Carbonated Drinks Still Rule, But Diet Versions Gain Market Share
With consumers more concerned about having a nutritious diet, it is no surprise that vending consumption patterns are following a similar trend. Consumers are willing to experiment with their taste buds and are clamoring for novelty items promising that extra nutritious kick.
The Snack Category - is it all "mixed" up?
Over the past 52 weeks, there have been some dramatic shifts across
snack food segments in vend. It is no wonder; between the low-carb
craze, "biggie-size" controversy, and school vending legislation -
a Vend Operator is faced with new challenges in determining product
mix. As a result, some segments have experienced tremendous
distribution gains and resulting share growth - at the expense of
others.
2003
MSA 'VendScape' Study Finds
Diet Segment Pacing Soft Drink Sales
Vending operators may be missing out on the most dynamic
element in today’s soft drink mix, according to Patricia Enderle of Management
Science Associates here. Despite the attention paid by the vending industry
to the tremendous proliferation of packaged cold beverage options, the diet
soft drink segment appears to be underrepresented in vending machines.
Attention To Categories Can Build Volume, Profits In Snack Vending
Vending operators, perhaps more than other retailers, have been engaged in "category management" for well over half a century. The first multiple-column candy machine created the opportunity to increase sales by appealing to a wider variety of tastes. To take advantage of that opportunity, vendors had to choose among chocolate and a range of non-chocolate candies, and soon had to deal with vertically packaged cookies, bagged nuts, crackers and snack cakes.
Vending Feeds Hungry Students 24/7
Vending fills many roles on campus, including providing some type of food service in buildings that lack other options and as a source of quick, on-the-run nourishment for students between classes. But according to Dawn-Michele Moros, an analyst with Management Science Associates (MSA), its primary role on campus is to satisfy students' late-night cravings.
MSA 'VendScape' Data Tracks Alternative Beverage Sales Growth
Depending on one's age, one probably remembers summer vacation trips in the family car, Management Science Associates' Dawn-Michele Moros pointed out. Long spells of tedium were relieved by stops in rest areas which almost always featured a cold drink vending machine.
MSA Gauges Relationship Of Location Type
On Snack Category Preferences In Vending
Vending machines behave differently at different kinds
of location. Operators have always known this, but have found it
difficult to quantify the differences.
2001
Sales Performance Differences Of Alternative Beverages in Vending Vs. Other Retailing Channels
There has been much discussion in recent years of "alternative" beverages and their growing prominence in the packaged cold-drink marketplace. Management Science Associates has analyzed vending results reported to the "VendScape" market research service, and compared them with a recent Beverage World study (March, 2001) comparing sales performance of the most common alternative beverages in 1999 and 2000.
2000
20-ounce Grabs Market Share
Introduced in 1996 when vending machine manufacturers rolled out the first machines capable of carrying multiple configurations, 20-ounce bottles have begun to cannibalize 12-ounce cans in vending.
Research Shows Size Of Category Does Not Predict Popularity Of Product
One of the most critical business decisions that a vending operator needs to make is the selection of products to offer at each location. And the manner in which operators make this decision is of great importance to product suppliers and distributors, too.
Juice Preference Study: Location-Specific Data Boosts Cold Drink Sales
The key to maximizing sales is offering the product that most customers will buy most of the time, according to Management Science Associates here. MSA is a national market research organization with nearly four decades of experience in consumer sales data analysis.
Line Extensions: Cannibalization or New Sales?
In a product-intensive category such as candy, one of the biggest challenges vendors have traditionally faced is how to assess whether a new product brings a new customer to the vending machine, or simply cannibalizes an existing product's sales. This question has been particularly difficult to answer when manufacturers introduce new versions of existing products. On one hand, the new version, known as a "line extension," has the benefit of established name recognition. On the other hand, if it is not differentiated significantly from the established product, it will not be as likely to bring new sales to the machine.
Bottled Water: An Untapped Opportunity
Pittsburgh-based Management Science Associates, Inc. is a leader in providing its clients with solutions that embody the expert knowledge of their industries. It has recently conducted a study, with compelling results, that draws the attention of vending industry operators towards the significance of bottled water in this channel. |
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Click here to download the entire Webinar MSA and Mars Snackfoods recently presented: The New Rise in Healthy For You Items and How to Grow Revenues in Vending.
Note: The webinar requires the GoToMeeting Codec, which can be download and installed here.
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