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Current Industry Studies
The vending industry offers a wealth of opportunity to its players. It is a growing industry, making a rapid transition into an organized, market savvy, cohesive class of trade. The channel is well on its way to making intelligent use of data that has recently become available to the industry.
For nearly 40 years MSA has been providing business solutions utilizing sales and marketing data to product suppliers, distributors, and retailers across other trade channels including grocery, mass merchandisers, and convenience. Through the application of leading edge analytical techniques, MSA turns data into the intelligence required to manage a more efficient business.
With the introduction of products such as VendScape which provide sales and marketing data to the Vending Channel, MSA is now helping product suppliers, distributors, and vend operators adapt the latest marketing techniques and business analytics to their vending business!
Among the solutions now available to the vending industry are:
SKU optimization/Efficient Assortment
Optimal Price Simulator
New Product Tracking and Forecasting
Promotion Response
Out-of-Stock Analysis
"Hot Zone" Report (Optimal Product Placement)
Product Testing/Test Marketing
Periodically, MSA will make available a sample analysis, addressing a current trend or hot issue, through this site.
If you are interested in learning how MSA can help you improve your business strategy, please contact AnalyticalInfo@AllAboutVending.com |
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Click here to download the entire Webinar MSA and Mars Snackfoods recently presented: The New Rise in Healthy For You Items and How to Grow Revenues in Vending.
Note: The webinar requires the GoToMeeting Codec, which can be download and installed here.
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