20-ounce Grabs Market Share

	1999 Units	2000 Units	1999 Dollar Sales	2000 Dollar Sales
Total beverages vended	9,365,489	8,946,869	$5,692,502	$5,708,355
Total 20-oz. beverages	1,113,465	1,457,245	$1,004,504	$1,376,037
Total 12-oz. beverages	7,748,489	7,047,460	$4,322,301	$4,006,417
Total 12- and 20-oz. beverages	8,861,954	8,504,705	$5,326,805	$5,382,454

January through June, 1999 vs. January through June, 2000
	%Units Sold		%Dollars Sold
	Jan-June 1999	Jan-June 2000	Jan-June 1999	Jan-June 2000
Total 20-oz share of total beverages	11.9%	16.3%	17.6%	24.1%
Total 12-oz share of total beverages	82.7%	78.8%	75.9%	70.2%

January through June, 1999 vs. January through June, 2000
	Units share change	Dollar share change
Total 20-oz	4.4%	6.5%
Total 12-oz	-4.0%	-5.7%

Introduced in 1996 when vending machine manufacturers rolled out the first machines capable of carrying multiple configurations, 20-ounce bottles have begun to cannibalize 12-ounce cans in vending. Data collected from 5,000 cold beverage machines nationwide indicates that from June 1999 to June 2000, 20-ounce bottles gained market share, both in units and dollars. This is a limited sample, based on those operators who participated in the VendScape report since June of 1999. The current VendScape sample base includes approximately 15,000 cold drink machines and 11,000 snack machines.

In comparing sales from January through June of 1999 with the same period in 2000, 20-ounce bottles increased unit share by 4.4 percentage points, growing from 11.9 percent to 16.3 percent of the total. Most, although not all, of the growth came at the expense of 12-ounce cans, which are still the dominant package configuration in vending. Configurations not tracked include 11.5-ounce cans, 10-ounce bottles and 16-ounce bottles, which are also sold by vending operators.

The dollar share of 20-ounce beverages as of June 1999 was 17.6 percent, which falls short of the 27.2 percent reported for all bottles at the end of 1999 by the Automatic Merchandiser 2000 Vending State of the Industry Report. The difference is due to three factors: 1) The VendScape study only includes 20-ounce, whereas the State of the Industry Report includes all size bottles. 2) The VendScape numbers report market share for June 1999, rather than December, 1999. 3) The VendScape Report is based on a smaller sample size.

© Automatic Merchandiser; Management Science Associates, Inc. October, 2000 All Rights Reserved.
Vendscape is a trademark of the Validata Computer and Reserach Corp.